Heyzap provides a unified SDK that aggregates multiple ad network demands for mobile games, supporting banner, interstitial, rewarded video, and native formats on iOS and Android. Its dynamic waterfall engine automatically optimizes network ordering in real time using eCPM and fill‑rate data, while an integrated analytics dashboard and A/B testing tools enable data‑driven revenue optimization without code changes.
Funding
$4.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mobile game developers must integrate and maintain separate SDKs for each ad network, which leads to fragmented codebases, inconsistent fill rates, and suboptimal eCPM. Manual tuning of ad waterfalls and lack of unified performance data make revenue optimization time‑consuming and error‑prone.
Solution
Heyzap offers a single mediation layer that aggregates demand from multiple ad networks into a unified SDK. The platform automatically constructs and adjusts waterfall hierarchies based on real‑time performance signals, while providing an A/B testing framework to compare network configurations. Detailed analytics dashboards surface eCPM, fill rate, latency, and revenue trends, enabling data‑driven optimization without code changes. By handling network prioritization, pacing, and compliance centrally, Heyzap lets developers focus on gameplay and user acquisition rather than ad infrastructure.
Target Audience
The primary customers are mobile game developers and publishers—from indie studios to mid‑size companies—who need to monetize in‑app advertising efficiently across multiple demand sources.
Features
- Unified SDK that supports banner, interstitial, rewarded video, and native formats across iOS and Android
- Dynamic waterfall optimization engine that reorders networks in real time based on eCPM and fill‑rate metrics
- Built‑in A/B testing module for rapid comparison of network configurations and ad placements
- Real‑time analytics dashboard with granular reporting on impressions, clicks, revenue, latency, and fill percentages
- Server‑to‑server callbacks and automated reporting for seamless integration with existing back‑end systems
- Auto‑fallback and pacing controls to prevent inventory starvation and ensure consistent fill
- GDPR and CCPA compliance tools, including consent management APIs and data‑subject request handling
- SDK versioning and remote configuration to deploy updates without requiring app releases