Heyyo is a live-streaming e-commerce platform that enables sellers to showcase and sell products in real-time through interactive video broadcasts. The platform connects buyers with sellers via mobile app, allowing immediate purchases during live sessions.
- Applications
- Commerce & Shopping
- Media & Entertainment
- Retail Technology
- Software Only
Funding
Funding not disclosed
Founders
Product
Problem
Traditional e-commerce lacks the real-time engagement and interactive demonstration that helps consumers make confident purchase decisions. Static product listings fail to convey product details effectively, leading to higher return rates and lower conversion, while buyers miss the immediate, social shopping experience of physical retail.
Solution
Heyyo provides a live-streaming shopping platform where sellers and designated hosts present products through interactive video broadcasts, allowing buyers to make purchases in real-time during the stream. The platform acts as an intermediary service provider, facilitating the listing, promotion, and sale of products through live interactive sessions. Buyers can watch product demonstrations, ask questions, and complete transactions instantly without leaving the live video interface. The service is accessible via a dedicated mobile application available on the App Store, creating a seamless bridge between entertainment and commerce.
Target Audience
Primary users are individual consumers in Turkey seeking interactive shopping experiences, as well as sellers and brands looking to leverage live video to demonstrate products and drive real-time sales.
Features
- Real-time interactive live video streaming for product demonstration and sales
- Instant in-stream purchasing capability allowing buyers to complete transactions during the broadcast
- Dedicated mobile application for iOS devices with full shopping functionality
- Seller dashboard for creating virtual storefronts and managing product listings
- Host-based selling model where designated presenters can showcase products on behalf of sellers
- Integrated user account system with secure login and transaction management