Eventful is a SaaS platform that unifies planning, execution, and post‑event workflows for B2B meetings, webinars, podcasts, and in‑person events. It automates registration, check‑in, AI‑generated recordings and summaries, and syncs engagement data to CRMs for real‑time pipeline attribution, giving sales and marketing teams measurable ROI on all human interactions.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing and sales teams use dozens of separate tools to run meetings, webinars, podcasts, and in‑person events, creating operational complexity and making it difficult to attribute revenue impact to each human interaction.
Solution
Eventful offers a single SaaS platform that consolidates the planning, execution, and post‑event workflows for all B2B go‑to‑market human moments. The system automates operational tasks such as registration, approvals, check‑in, AI‑driven venue sourcing, recording, transcription, and post‑production, while continuously syncing engagement data to CRM systems for real‑time pipeline attribution. Built‑in AI generates meeting summaries, content recommendations, and enriched attendee profiles, enabling sales and marketing teams to focus on relationship building. A unified dashboard provides visibility into usage, engagement metrics, and revenue influence across meetings, webinars, podcasts, in‑person events, and conferences. The platform is priced per quarter with usage allowances and per‑unit overage rates, eliminating per‑seat fees and hidden costs.
Target Audience
Primary customers are B2B sales and marketing teams, event operations groups, and revenue‑enablement functions that run frequent virtual and physical engagements and need unified ops and measurable ROI.
Features
- Integrated workflow for meetings, webinars, podcasts, in‑person events, and conferences in one interface
- AI‑generated recordings, transcriptions, summaries, and content recommendations for meetings and webinars
- Automated post‑production and AI‑written write‑ups for webinars and podcasts, with one‑click publishing to major platforms
- Photo‑based badge scanning, AI data enrichment, and instant CRM sync for conferences without requiring a mobile app
- Audience intelligence, AI venue sourcing, registration, approval workflows, and on‑site check‑in with name‑tag printing for in‑person events
- Quarterly usage allowances with transparent per‑unit overage pricing (e.g., $0.20/min for extra meeting minutes, $75 per additional webinar or podcast episode, $175 per extra in‑person event, $0.50 per extra conference scan)
- Built‑in Salesforce and HubSpot integration for automatic pipeline attribution across all event types