Alona
Alona is a personal finance app that connects securely to users' bank accounts via open banking infrastructure, automatically identifying recurring expenses, naming transactions, and proactively alerting users to salary deposits, price increases, and upcoming bills. The app is currently free on the App Store and is starting with insurance oversight, where it retrieves policies and works with a partner to check price and coverage. Alona is designed for Danish private individuals who want financial peace of mind without actively managing their finances.
- Financial Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Most people do not want to actively manage their personal finances—they simply want peace of mind that everything is in order. Banking apps show historical transactions but fail to surface what actually matters today, such as salary deposits, recurring charges, price increases, or upcoming bills, leaving users to search across multiple accounts for answers. Financial worry is widespread, with 56% of Danes reporting concern about their personal finances in the past year.
Solution
Alona is a personal finance app that sits on top of users' bank accounts and takes the mental load out of private finances. It connects securely to bank accounts via Enable Banking's open banking infrastructure, aggregates transactions, and automatically identifies patterns in payments. The app names transactions so users can see exactly who is charging them, tracks recurring expenses, and proactively notifies users when something requires their attention—such as a salary landing, a price increase, or an upcoming bill within the next 30 days. Alona is starting with insurance oversight: it retrieves users' policies and works with a partner to check price and coverage, presenting offers for users to review. Rather than requiring users to check their banking app for reassurance, Alona delivers the answers directly, aiming to provide financial calm without effort.
Target Audience
Primary users are Danish private individuals who want to stay informed about their personal finances without actively managing them, particularly those who feel financial worry or want proactive alerts about their accounts.
Features
- Aggregates multiple bank accounts in one view with read-only secure access via Enable Banking (PSD2-compliant, supervised by FIN-FSA)
- Identifies and names transactions so users can see who is charging them without guessing
- Tracks fixed and recurring payments, including detecting price increases and changes over time
- Shows upcoming payments and alerts for the next 30 days, such as salary deposits and bills on the way
- Calculates potential savings based on available transaction data and can present general offers with separate user consent
- Insurance-specific feature: retrieves user policies and works with a partner to check price and coverage, with users reviewing offers before any action
- Developed iteratively with user feedback through a Facebook-based User Panel and TestFlight beta testing