Hesa is a digital platform that connects businesses with rural consumers in India through a network of Village Level Entrepreneurs (VLEs), facilitating transactions and brand engagement in underserved markets. By integrating social, digital, and physical channels, Hesa addresses the lack of access and trust in rural commerce, enabling businesses to effectively reach and serve the 850 million rural consumers in the country.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses face significant challenges in reaching and serving the large rural consumer base in India due to lack of access, trust deficits, and the absence of a unified digital and physical infrastructure. This makes it difficult for companies to effectively engage with and transact in these underserved markets.
Solution
Hesa provides a B2B digital platform that connects businesses with rural consumers in India through a network of Village Level Entrepreneurs (VLEs), called Hesaathis. This phygital approach integrates a digital interface with a physical on-the-ground workforce, enabling businesses to access, transact with, and engage rural consumers. The platform facilitates transactions, promotions, and brand engagement by empowering Hesaathis with a mobile-first application to address accessibility, availability, and trust issues in remote locations. Hesa offers solutions for banking, finance, insurance, agro-based businesses, consumer brands, NGOs, and CSR initiatives, providing a ready aggregator and last-mile connectivity with a low total cost of ownership.
Target Audience
Hesa primarily targets corporates, SMEs, banks, government organizations, and NGOs seeking to access and serve rural consumers in India.
Features
- Unified digital platform for transactions, promotions, and reach-outs in rural India
- Mobile application for Hesaathis to connect businesses with rural consumers
- On-the-ground workforce of Village Level Entrepreneurs (VLEs) for last-mile implementation
- Solutions for various sectors including banking, finance, agriculture, and consumer goods
- Aggregation and distribution network for businesses to access rural markets
- Platform enables buy-sell propositions, brand promotions, and social responsibility initiatives