HeroGo provides affordable grocery delivery in the UAE by sourcing high-quality, surplus, or imperfect food items that would otherwise go to waste. Customers save money on pantry staples, produce, and dairy while supporting food waste reduction efforts. The service delivers customized grocery boxes directly to the consumer's door, promoting sustainable consumption.
Funding
$220K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Approximately one-third of food produced globally is wasted, including large quantities of fresh produce rejected due to aesthetic imperfections or surplus supply. This waste contributes to environmental damage and economic losses, while simultaneously limiting access to affordable, healthy food options.
Solution
HeroGo addresses food waste by sourcing surplus and "ugly" fruits and vegetables directly from farmers and importers, offering these items to consumers through a subscription-based delivery service. By rescuing high-quality, tasty produce that might otherwise be discarded, HeroGo makes fresh groceries more affordable and accessible. Customers can choose from fruit, vegetable, or mixed boxes, with the option to exclude specific items and pause or cancel their subscription at any time. Each box purchased also contributes to providing meals for people in need, further supporting food security and reducing inequality.
Target Audience
HeroGo targets environmentally conscious consumers looking for affordable access to fresh produce, as well as individuals and families seeking to reduce food waste and support sustainable practices.
Features
- Weekly or bi-weekly subscription boxes containing rescued fruits and vegetables
- Customizable box options: fruit, vegetable, or mixed
- Ability to exclude specific items from the box
- Option to pause or cancel subscriptions at any time
- Sustainable sourcing from farmers and importers, rescuing produce deemed "ugly" or surplus
- Delivery to the customer's doorstep
- Each box purchased results in a donation of two meals to people facing hunger