Herdify
Herdify is a growth intelligence platform that detects word-of-mouth spread by analyzing transaction data with statistical AI, revealing where brand trust and momentum are already building. It provides marketers with postcode-level targeting audiences for campaigns across channels like door drop, direct mail, and Google Ads. The platform's BESeen™ model, originally built to track virus spread, identifies word-of-mouth clusters that shift roughly 10% monthly.
- Artificial Intelligence
- Data & Analytics
- Marketing Technology
- Software Only
Funding
Founders
Product
Problem
Marketers struggle to identify where genuine word-of-mouth and social influence are driving brand adoption, relying instead on demographic or category-level data that misses the offline conversations shaping purchase decisions. This leads to wasted ad spend on audiences who look like buyers but lack the social momentum that converts them into loyal customers.
Solution
Herdify provides a growth intelligence platform that ingests basic, GDPR-compliant transaction data from a company's CRM or commerce platform and applies statistical AI to map how word-of-mouth spreads through customer networks. The platform's BESeen™ model, originally built to track virus propagation, detects clusters of social contagion and quantifies the strength and shape of influence in specific locations. Marketers receive a map of brand-specific word-of-mouth clusters, demographic profiles, and pre-built targeting audiences that can be activated across media channels. The system continuously learns from fresh data uploads, ensuring audiences adapt to shifting behavior and revealing hidden pockets of high-value customers before competitors do.
Target Audience
Primary customers are marketing teams and agencies in retail, charity, and direct-to-consumer sectors who need to optimize campaign targeting by identifying communities where word-of-mouth influence is already driving brand adoption.
Features
- BESeen™ (Behavioural Segmentation Engine) uses statistical AI to detect social contagion patterns in transaction data, distinguishing it from generative AI tools like ChatGPT
- Requires only six non-personally-identifiable data fields (e.g., postcode, purchase date, transaction details) for analysis
- Generates postcode-level targeting lists for activation across door drop, direct mail, out-of-home, Google Ads, Meta, and connected TV
- Provides demographic profiles and customer quality insights for each identified word-of-mouth cluster
- Audiences refresh with each data upload, adapting to the ~10% monthly shift in word-of-mouth patterns
- Cyber Essentials Plus certified with all infrastructure hosted in UK and EU data centres for GDPR compliance
- Collaborative dashboard enables seamless sharing of maps, insights, and targeting data across in-house teams and agencies