Herald provides an AI-enabled placement system designed for the insurance brokerage middle office to scale strategic placement activity. The platform uses an insurance AI agent to ingest client data from emails, connect with top markets, and automate submission workflows. This connectivity enables brokerages and carriers to organize activity, quote faster, and ultimately write more business together.
Funding
$20M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

BLFounders
Product
Problem
Integrating with multiple insurance carriers to quote, bind, and issue commercial insurance is a complex and time-consuming process, often requiring months of custom development for each carrier integration. This creates a bottleneck for brokers, SaaS platforms, and embedded insurance providers looking to offer a wide range of insurance products.
Solution
Herald provides a unified API that streamlines the process of quoting, binding, and issuing commercial insurance from multiple carriers. The platform offers a single point of integration, reducing the integration time from months to minutes. By abstracting away the complexities of individual carrier systems, Herald enables distributors to quickly access a broad range of insurance products and focus on building customer experiences. The API supports multiple lines of business, including General Liability, Workers’ Compensation, Business Owner's Policy (BOP), Cyber, Tech E&O, Professional Liability, and Management Liability.
Target Audience
Herald's primary customers are brokers, SaaS platforms, embedded insurance providers, and insurance carriers seeking to streamline digital distribution and integration.
Features
- Unified API for quoting, binding, and issuing commercial insurance across multiple carriers
- Access to over sixty commercial insurance products
- Support for various lines of business, including GL, Workers’ Comp, BOP, Cyber, Tech E&O, Professional Liability, and Management Liability
- OpenAPI 3.1 documentation with interactive examples
- Metadata support for comprehensive data mapping
- Sandbox environment for testing and development
- Bi-weekly changelog for continuous platform improvements
- Slack-based support for quick issue resolution