Hepstar offers an API-driven platform that enables travel providers to merchandise and sell personalized travel insurance and ancillary products. Their solution integrates seamlessly into booking flows, allowing airlines, online travel agencies, and other travel businesses to increase revenue through relevant upsells.
Funding
$2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Travel providers often struggle to effectively merchandise and sell personalized travel insurance and ancillary products, leading to missed revenue opportunities and a suboptimal customer experience. Integrating with multiple suppliers to offer a comprehensive suite of ancillary products can be complex and costly.
Solution
Hepstar offers an API-driven platform that aggregates global travel ancillary products, enabling travel providers to seamlessly merchandise and sell personalized travel insurance and extras. The platform provides a single integration point to access a diverse range of travel insurance and ancillary products from multiple suppliers. Hepstar's technology leverages data analytics and merchandising tools to optimize product offerings based on customer profiles and preferences. This allows airlines, online travel agencies, and other travel businesses to increase ancillary revenue through relevant upsells and improve customer satisfaction with personalized offers. Hepstar provides services for booking flow sales via API, standalone sales via white-label solutions, and back-office sales via an agent portal, all supported by a sales dashboard for real-time performance tracking.
Target Audience
Hepstar primarily targets airlines, online travel agencies (OTAs), and other travel businesses seeking to increase ancillary revenue and enhance customer experience through personalized product offerings.
Features
- OmniAPI for dynamic product and content recommendation, with system response time under 600ms
- White-label solution for device-responsive standalone sales, facilitating post-booking upsell strategies
- Agent Portal: Access-controlled UI for travel agent purchases
- Sales Dashboard: Real-time sales view across multiple channels
- Advanced testing methodologies: Continuous A/B and multivariate testing for product and marketing variations
- Profiling and personalization: Real-time customer profiling for dynamic product recommendations
- Granular data analysis: Identification of gaps in the ancillary offering to improve existing products and introduce new ones
- Dynamic marketing content: Adaptation of product value proposition based on customer profiles