Hellosella provides a full‑service consignment platform that handles pickup, cleaning, pricing, photography, listing, buyer communication, and shipping for pre‑owned items across major online marketplaces. Certified, insured ReSellas manage the resale process and sellers receive proceeds after a tiered commission or fixed‑rate fee, while individuals can also earn by becoming ReSellas themselves.
Funding
Funding not disclosed
Founders
Product
Problem
Many people have valuable pre‑owned items but find selling them on platforms like eBay, Craigslist, or Facebook Marketplace time‑consuming, risky, and confusing. They must research prices, create listings, handle buyer communication, and manage logistics, which often leads to low sell‑through rates and unsold clutter.
Solution
Sella (operating as Hellosella) offers a consignment service that handles the entire resale process on behalf of owners. After an initial assessment to determine which items are worth selling, certified “ReSellas” pick up, clean, price, photograph, and list the items across multiple online marketplaces. The service includes insurance up to $5,000 per item, buyer negotiation, and shipping coordination, while the seller receives proceeds after a tiered commission is applied. Sellers can choose a no‑risk consignment model, where the ReSella only earns when the item sells, or a fixed‑rate, time‑and‑materials option. The platform also provides a marketplace for individuals to become ReSellas, enabling them to earn income by selling others’ items on a flexible, home‑based schedule.
Target Audience
Primary customers are individuals with pre‑owned goods they want to sell quickly and safely, as well as busy professionals or households seeking decluttering assistance. A secondary market includes people interested in earning money by becoming certified ReSellas.
Features
- End‑to‑end item handling: pickup, cleaning, photography, pricing, listing, buyer communication, and shipping
- Certified ReSellas vetted and insured for up to $5,000 per item, backed by Sella’s guarantee
- Multi‑platform listing across eBay, Craigslist, Facebook Marketplace, OfferUp, Poshmark, and others
- No‑risk consignment with tiered commission rates that only charge when a sale occurs
- Fixed‑rate “time & materials” option for customers who prefer hourly billing
- Transparent payout calculations and optional walk‑away price guarantees
- Ability for users to join as ReSellas and earn income by managing sales for others