Saru
Saru provides a conversational commerce platform that lets consumer brands engage customers in personalized, two-way text conversations after checkout. The platform replies in seconds in the brand's own voice, turning post-purchase questions into sales opportunities—for example, recommending a new product when a customer mentions worn-out treads. Saru connects across iMessage, Instagram, WhatsApp, and TikTok, unifying all conversations into a single customer profile.
- AI Agents
- Commerce & Shopping
- Retail Technology
- Marketing Technology
- Artificial Intelligence
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Consumer brands rely on one-way broadcast marketing—batch promotional blasts, discount codes, and abandoned-cart reminders—which customers increasingly ignore or opt out of. After a purchase, the post-checkout window is a key moment for engagement, but without timely, personalized follow-up, interest fades quickly and potential upsell or cross-sell opportunities are lost.
Solution
Saru provides a conversational commerce platform that enables brands to engage customers in personalized, two-way text conversations after checkout. Instead of sending generic blasts, Saru replies in seconds in the brand's own voice, creating a natural dialogue that turns post-purchase questions into sales opportunities. For example, when a customer mentions worn-out treads, Saru can recommend a new product and arrange delivery within the same conversation. The platform's speed and conversational approach are designed to capture customers at the moment of peak interest, driving more conversions. Saru unifies conversations across iMessage, Instagram, WhatsApp, and TikTok into a single thread, and the brand owns every conversation and customer profile.
Target Audience
Primary customers are consumer brands—particularly in retail, apparel, and e-commerce—that want to create personalized, post-purchase customer engagement and convert service conversations into additional sales.
Features
- Real-time conversational AI that responds to customer text messages in seconds, in the brand's established voice and tone
- Context-aware recommendations that leverage purchase history and customer input to suggest relevant products within the conversation
- End-to-end transaction capability, allowing customers to confirm sizes, pricing, and delivery details without leaving the chat
- Unified thread across iMessage, Instagram, WhatsApp, and TikTok with a single shared customer profile
- Checkout in thread, exchanges and swaps, bookings, store locator, product advice, restock alerts, brand story answers, and member invites all handled mid-chat
- Integrates with Shopify, Klaviyo, Zendesk, Gorgias, Shippo, and other helpdesk, SMS, shipping, email, and analytics tools