MOTUM is a mobile application that incentivizes users to choose sustainable transportation options by rewarding them with points for reducing their carbon footprint, which can be exchanged for discounts at partner businesses. This platform addresses urban congestion and environmental impact by promoting eco-friendly commuting alternatives, fostering a community of environmentally conscious users.
Funding
$340K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Urban areas face significant challenges related to traffic congestion and environmental pollution due to the prevalence of personal vehicle use. Individuals often lack sufficient incentives to adopt more sustainable transportation methods, hindering efforts to reduce carbon emissions and improve air quality.
Solution
MOTUM is a mobile application designed to encourage users to select sustainable transportation options by rewarding them for their eco-friendly choices. The app tracks users' journeys and calculates the reduction in their carbon footprint when they opt for alternatives like public transport, cycling, or walking instead of driving. Users accumulate points based on their positive environmental impact, which can then be redeemed for discounts, vouchers, or other rewards at partner businesses. By incentivizing greener commuting habits, MOTUM aims to foster a community of environmentally conscious individuals and contribute to a more sustainable urban environment.
Target Audience
MOTUM primarily targets urban commuters and residents who are environmentally conscious and seeking ways to reduce their carbon footprint, as well as businesses interested in promoting sustainability and engaging with eco-minded consumers.
Features
- Real-time tracking of user journeys to identify transportation methods and calculate carbon footprint reduction.
- Points-based reward system that awards users for choosing sustainable transport options.
- Integration with local businesses to provide discounts and vouchers redeemable with earned points.
- User profiles that display individual environmental impact and progress towards sustainability goals.
- Community features that allow users to connect, share tips, and participate in challenges related to sustainable living.
- Gamified elements to enhance user engagement and motivation.
- Support for various sustainable transportation modes, including public transit, cycling, walking, and carpooling.