Groundwork provides a virtual sales system that enables contractors to receive project videos from homeowners, allowing for efficient pre-qualification of leads without site visits. This technology reduces time spent on quoting by up to 10 hours weekly and increases close rates by 15%, streamlining the sales process in the trades industry.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
IGFounders
Product
Problem
Contractors in trades industries often spend excessive time and resources on initial site visits to assess project scope and qualify leads, leading to inefficiencies and reduced close rates. This process can be particularly challenging when dealing with tire-kickers or projects that are not a good fit for the contractor's expertise.
Solution
Groundwork offers a virtual sales system that enables contractors to receive project videos and details directly from homeowners, facilitating efficient remote pre-qualification of leads. By allowing homeowners to submit video tours of their projects, contractors can quickly assess the scope, identify potential challenges, and determine project suitability without the need for an on-site visit. This streamlined approach helps contractors prioritize high-potential leads, reduce wasted time on unqualified prospects, and improve overall sales efficiency. The platform also provides tools for automated follow-up and engagement, ensuring that contractors can respond quickly to promising leads and maintain momentum throughout the sales process.
Target Audience
The primary target audience includes contractors and service providers in trades such as outdoor living, tree services, painting, remodeling, and other specialty trades who want to streamline their lead qualification process and improve sales efficiency.
Features
- Video-based project submissions from homeowners for remote assessment
- Lead qualification tools to prioritize high-potential opportunities
- Automated follow-up and engagement features to maintain lead momentum
- Integration capabilities with popular CRM, scheduling, and communication tools via API or Zapier
- Customizable lead capture process to align with existing sales workflows
- Centralized platform for managing and reviewing project details and homeowner communications
- Mobile accessibility for on-the-go lead management and communication