Ellement provides personalized prenatal vitamin subscriptions tailored to each stage of pregnancy. Their formulas are customized based on individual needs to support both the mother and the baby throughout the entire pregnancy.
Funding
Funding not disclosed
Founders
Product
Problem
Pregnant women and those trying to conceive have unique and changing nutritional needs that are often not met by standard prenatal vitamins. Many prenatal vitamins contain unnecessary fillers and allergens, and may not be optimized for bioavailability or individual health conditions.
Solution
Ellement provides personalized prenatal vitamin subscriptions tailored to individual needs and each stage of pregnancy, from preconception to postpartum. Customers complete an onboarding form detailing their health status, trimester, and dietary preferences. Ellement then creates custom-made daily packets with 30+ key nutrients, optimized for bioavailability and free of common allergens, fillers, and additives. The daily packets are delivered monthly in biodegradable packaging, simplifying the prenatal supplement routine and ensuring both mother and baby receive the necessary nutrients.
Target Audience
Ellement's primary customers are pregnant women, women trying to conceive, and postpartum women who are seeking personalized prenatal vitamins tailored to their unique nutritional needs and health conditions.
Features
- Personalized formulas based on individual health conditions (e.g., anemia, thyroid dysfunction, PCOS) and trimester of pregnancy
- Twice-daily packet system separates ingredients for optimized absorption (e.g., iron and calcium taken at different times)
- Option for vegan formulas with algae-based Omega-3s
- Free of common allergens, fillers, additives, artificial flavors, colorants, silica, titanium dioxide, and boron
- Third-party lab tested for product composition and to screen for heavy metals and microbial contaminants
- Delivered in portable, discrete, and biodegradable daily packets
- Option to customize or remove iron dosage to minimize nausea