TelmarHelixa provides a unified platform for audience insights and cross-media planning, integrating data from global surveys and proprietary sources. Their suite of products, including Discover, Explore, and Plan, enables users to transform complex signals into actionable media investment strategies. This intelligence helps media agencies, sales groups, and brands maximize ROAS by optimizing channel allocation based on high-fidelity audience understanding.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses struggle to gain a comprehensive understanding of their target audiences across various media channels, hindering their ability to optimize media investments and maximize returns on advertising spend. The complexity of integrating data from disparate sources and the lack of unified platforms further exacerbate this challenge.
Solution
TelmarHelixa offers an audience intelligence platform that consolidates consumer and media research data from 66 global markets, providing businesses with precise insights into audience behavior. The platform's patented data fusion engine enables users to seamlessly connect proprietary datasets with a vast repository of research data, facilitating a holistic understanding of audience preferences and media consumption habits. By identifying effective cross-media channels and optimizing media investment strategies, TelmarHelixa empowers businesses to achieve higher returns on advertising spend. The platform's unified interface streamlines the process of extracting actionable intelligence, enabling users to effortlessly understand their audience and the optimal channels to reach them.
Target Audience
The primary users are professionals in social intelligence, insights, research, strategy, and media planning roles.
Features
- Data fusion engine that integrates consumer and media research from 66 global markets.
- Access to a repository of over 300 consumer, media, and proprietary research releases.
- Cross-media planning tools to build channel-optimized media investment strategies.
- Social intelligence capabilities to transform digital behavior insights.
- Reporting and analytics dashboard to track media performance and ROAS.