HEIR provides a platform utilizing PersonaPro technology to deliver officially licensed, personalized video messages from NBA athletes directly to fans and businesses. This service allows users to request and receive unique content for inspiration, motivation, or brand marketing purposes. The platform ensures content authenticity through rigorous licensing and security protocols protecting athlete likenesses.
Funding
$11M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Fans lack direct, personalized connections with their favorite athletes, limiting engagement and the ability to receive unique, authentic content. Existing methods for fan interaction often lack security and verification, raising concerns about authenticity and unauthorized use of an athlete's likeness.
Solution
HEIR offers PersonaPro, a platform that enables fans to request personalized video messages from officially licensed NBA athletes. PersonaPro provides a secure and trusted method for delivering unique content, ensuring authentic and officially athlete-licensed digital personas. The platform allows fans to send and receive personalized videos from their favorite NBA players, fostering inspiration, motivation, and celebration. HEIR's technology addresses the need for direct, personalized connections between fans and athletes, enhancing fan engagement through digital interactions.
Target Audience
The primary audience includes NBA fans seeking personalized interactions with their favorite players and businesses looking to elevate marketing efforts through athlete endorsements.
Features
- Personalized video requests from officially licensed NBA athletes
- Secure platform ensuring authenticity and preventing unauthorized use of athlete likeness
- Officially licensed digital personas of athletes
- Mobile app (iOS) and web platform access
- Filters to protect athlete's likeness