Hedj provides a platform that transforms a professional’s knowledge and daily insights into personalized LinkedIn and X posts, helping users build a consistent personal brand and grow influence over time. By using AI that learns the user’s voice and interests, Hedj generates ready‑to‑publish drafts in minutes, addressing gaps in positioning, posting rhythm, and authenticity.
Funding
Funding not disclosed
Founders
Product
Problem
Professionals often have valuable insights and notes but lack a clear positioning and consistent posting rhythm, making it difficult for peers, recruiters, or collaborators to notice their expertise. Generic AI writing tools produce content that feels impersonal and fail to reflect the individual's voice, leading to low engagement and missed opportunities for influence.
Solution
Hedj offers an Influence OS that transforms a user's professional insights, reading notes, and personal experiences into draft posts for LinkedIn and X, written in the user's own voice. The platform first clarifies the user's positioning, then generates drafts that the user reviews and approves, ensuring authenticity. Published content is tracked for feedback, allowing the user to refine their personal brand over time and build a compounding reputation. Hedj also provides a companion AI, Hedgie, which remembers the user's work, positioning, and voice, and suggests daily topics aligned with their career goals. The system integrates publishing, image and video generation, and a knowledge base to maintain a steady, thematic posting cadence.
Target Audience
Hedj targets knowledge workers who need to be recognized for their expertise, including founders, engineers, marketers, consultants, freelancers, and job seekers seeking to build a visible professional brand.
Features
- Positioning analysis that defines a clear one-line personal brand statement
- Draft generation grounded in the user's real work and notes, customized to their voice
- Human-in-the-loop approval workflow ensuring all content is vetted before publishing
- Automated publishing to LinkedIn and X with performance feedback loops
- Integrated image and video creation (up to 20 images and 8 videos per month in higher plans)
- Personal knowledge base that consolidates scattered insights for reuse in future posts
- Hedgie companion that daily suggests topics, refines ideas, and interprets audience feedback