The startup operates a fintech platform that enables the trading of previously inaccessible asset classes as digital shares through an open primary market. This approach allows a broader range of investors to participate in asset trading, leveraging traditional market mechanisms to capitalize on asset value appreciation.
Funding
$7.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional investment markets often restrict access to a wide range of asset classes, limiting opportunities for both retail and institutional investors to capitalize on diverse asset appreciation. Existing structures can lack transparency and efficiency, leading to higher transaction costs and reduced accessibility.
Solution
Heartstocks operates a fintech platform that digitizes and fractionalizes previously inaccessible assets, such as fine art, real estate, and intellectual property, into digital shares. These digital shares are offered through an open primary market, enabling a broader range of investors to participate. The platform employs a digital share registry that records each transaction transparently, without intermediaries. By structuring assets as equity in a Liechtenstein-based Special Purpose Vehicle (SPV), Heartstocks provides a legally robust framework with improved control, simplified compliance, and direct access to investors.
Target Audience
Heartstocks targets both retail investors seeking access to alternative assets and institutional investors looking to diversify their portfolios with tokenized real-world assets. The platform also caters to asset owners seeking to unlock liquidity and broaden the investor base for their assets.
Features
- Digital share registry using blockchain technology to record transactions transparently and securely.
- Asset tokenization process compliant with Liechtenstein law, ensuring regulatory compliance and investor protection.
- Direct connection to professional trading venues for efficient trading of digital shares.
- Real-time reporting interface providing investors with up-to-date information on their holdings.
- White-label solution enabling asset managers to market products under their own branding, leveraging Heartstocks' infrastructure.
- Comprehensive security measures, including asset insurance and secure storage in bank vaults or secured facilities.