Heap is a digital insights platform that captures complete user data across all digital interactions without requiring engineering resources, enabling teams to analyze customer journeys effectively. By integrating quantitative and qualitative analytics, Heap helps businesses identify friction points and opportunities to enhance conversion rates and customer retention.
Funding
$218.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
SSWFounders
Product
Problem
Many businesses struggle to understand the complete digital customer journey due to incomplete data capture, requiring significant engineering effort to track user interactions and analyze behavior across various platforms. This lack of comprehensive insights hinders their ability to identify friction points, optimize user flows, and improve key metrics like conversion and retention.
Solution
Heap provides a digital insights platform that automatically captures a comprehensive dataset of user interactions across web and mobile platforms, eliminating the need for extensive manual tracking setup. By combining quantitative and qualitative analytics, Heap enables teams to visualize user journeys, identify areas of friction and opportunity, and make data-driven decisions to improve the digital experience. The platform's data science capabilities proactively highlight key moments and user behaviors that impact business outcomes, while integrated session replay provides complete context for understanding user actions.
Target Audience
Heap is designed for product, marketing, and data teams in SaaS, e-commerce, and financial services companies who need a comprehensive understanding of user behavior to optimize digital experiences and drive business growth.
Features
- Automatic event tracking captures all user interactions without requiring code
- Integrated session replay provides visual context for user behavior analysis
- AI-powered insights identify friction points and opportunities for optimization
- Journey mapping visualizes user flows and conversion paths
- Data governance tools ensure data quality and compliance
- Over 100 integrations connect to other marketing and analytics tools
- Role-based access controls manage user permissions and data security
- Mobile analytics track user behavior across iOS and Android apps