Healthy Labs offers a data-driven platform for health insurance brands to improve member acquisition and retention. The platform connects coverage with care through CMS-approved digital experiences, driving predictable growth and increasing member lifetime value.
Funding
Funding not disclosed
Founders
Product
Problem
Health insurance brands, particularly in the Medicare and ACA/U65 markets, face challenges in acquiring high-quality members and improving member retention. This often results in suboptimal lifetime value and inefficient growth strategies.
Solution
Healthy Labs provides a data-driven platform designed to enhance member acquisition and retention for health insurance providers. The platform connects coverage with care, aiming to improve the overall member experience and increase lifetime value. By leveraging proprietary data analytics and CMS-approved digital experiences, Healthy Labs facilitates predictable growth and ensures compliance within regulated health insurance markets. Their approach focuses on engaging insurance shoppers through inbound-only, consumer-initiated interactions across owned digital properties.
Target Audience
The primary customers are health insurance brands, including Medicare agencies, ACA/U65 health plans, and auto insurance providers seeking to optimize their growth and retention strategies.
Features
- Data-driven growth engine for insurance customer acquisition and retention.
- Platform for connecting health insurance coverage with member care services.
- Proprietary analytics for identifying and converting high-intent insurance shoppers.
- Development of CMS-approved digital experiences and advertising content.
- Focus on inbound-only, consumer-initiated interactions to improve engagement.
- Tools for optimizing sales per hour and increasing member lifetime value (LTV).
- Real-time reporting dashboards for campaign performance monitoring.
- API integrations for managing real-time bidding (RTB) and dialer systems.