Healthrageous provides health plans with a turnkey meal program that delivers healthy, personalized meals to seniors. This service includes digital engagement tools designed to foster trust and encourage healthier lifestyles among members. The platform aims to improve member retention, satisfaction, and connection to clinical assets through measurable outcomes.
Funding
Funding not disclosed
Founders
Product
Problem
Health plans face challenges in effectively engaging senior members to adopt healthier lifestyles, leading to suboptimal health outcomes and increased medical expenses. Traditional engagement methods often lack personalization and fail to drive sustained behavioral change, resulting in lower member satisfaction and retention rates.
Solution
Healthrageous provides a comprehensive meal program and digital engagement platform designed to activate healthier lifestyles in seniors. The platform delivers personalized, healthy meals directly to members' homes, coupled with a low-friction digital experience that encourages consistent engagement. This integrated approach aims to improve member satisfaction and retention for health plans, while also contributing to reduced medical expenses and overall plan growth. Healthrageous offers a turnkey solution that is white-labeled to align with the health plan's brand identity.
Target Audience
The primary customers are Medicare Advantage, Medicaid, and Commercial Health Plans seeking to enhance member health, satisfaction, and retention through a structured meal and engagement program.
Features
- Turnkey meal program featuring healthy, diabetic, and cardio-metabolic meal options, with custom programs available for different benefit types.
- Direct-to-member meal delivery, with meals requiring simple heating via microwave or oven.
- White-labeled digital engagement platform providing personalized member support and health education.
- Digital communication channels (text, email) delivering timely, personalized health tips based on member preferences.
- Access to a digital library of health education resources, including articles and videos.
- A "Healthy Eating Score" tool to track member progress and behavioral changes.
- Data analytics demonstrating measurable impact on member retention, medical expenses (medex), and satisfaction, with SLA-based shared risk.
- Integration capabilities with health plan programs and clinical assets.