HeadsUp utilizes AI to analyze product usage data and score leads and accounts based on signals that indicate upsell, expansion, and churn risk. The platform integrates with existing CRM systems like Salesforce and HubSpot, enabling sales teams to identify key opportunities without requiring additional engineering or new tools.
Funding
$8.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Sales teams often lack visibility into product usage data, making it difficult to identify which leads and accounts are most likely to convert, expand, or churn. This reliance on anecdotal evidence leads to inefficient outreach and missed opportunities for revenue growth.
Solution
HeadsUp is an AI-powered platform that analyzes product usage data to score leads and accounts based on their likelihood to upsell, expand, or churn. By integrating with existing CRM systems like Salesforce and HubSpot, HeadsUp provides sales teams with key insights directly within their current workflow. The platform identifies top opportunities and key usage insights, enabling reps to customize outreach effectively and make data-driven GTM decisions. HeadsUp also facilitates lifecycle orchestration, allowing users to configure customer engagement across multiple channels to accelerate activation, monetization, and prevent churn.
Target Audience
HeadsUp primarily targets revenue teams, including sales, marketing, and customer success, at fast-growing companies looking to leverage product usage data to improve conversion rates, increase revenue, and reduce churn.
Features
- AI-driven scoring of leads and accounts based on product usage patterns
- Integration with Salesforce, HubSpot, Slack, Marketo, and Outreach
- Browser extension for accessing insights within existing CRM workflows
- No-code automations for syncing leads and accounts into existing workflows
- Lifecycle orchestration for configuring customer outreach across multiple channels
- A/B testing capabilities for optimizing qualification models and engagement channels
- Data unification from various data sources and write-back to data warehouse
- SOC 2 Type II certified, GDPR & CCPA compliant data security