This startup provides a mobile platform offering culturally relevant, science-based maternal health support for African mothers. It delivers real-time, diagnostic-level information throughout pregnancy, curated kits, and practical guidance for birth and postpartum care.
Funding
$9.7K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many African mothers lack access to culturally relevant, science-based maternal health information and support throughout their pregnancy and postpartum journey. Existing resources may not address the specific needs and cultural contexts of this demographic, leading to inadequate care and potential health risks.
Solution
Hayah Cradle to Bloom offers a mobile platform and related services designed to provide guided maternal and infant healthcare support tailored to the needs of African mothers. The Hayah App delivers 24/7 real-time information and pregnancy tracking. The company also provides an 8-week "Labour, Love & Leaky Breasts" course, curated kits for postpartum and breastfeeding guidance, and "Mommy TLC" services offering specialist support in the crucial first two weeks postpartum. These services aim to provide practical, reliable, and specialist-led maternity care support, re-igniting confidence and empowering mothers throughout their maternal journey.
Target Audience
The primary target audience is African women seeking culturally relevant, science-based maternal health information and support throughout their pregnancy and postpartum journey.
Features
- 24/7 support via the Hayah App, tailored to the needs of African mothers
- Real-time, almost diagnostic-level information during pregnancy
- Pregnancy tracking to monitor the baby’s progress and postpartum recovery
- "Labour, Love & Leaky Breasts" course: an 8-week program providing science-backed information managed by specialists
- Curated Hayah Kits to guide mothers through postpartum and breastfeeding
- "Mommy TLC" service providing specialist support during the first two weeks postpartum
- Educational resources including articles, videos, and events