Hawkr provides a digital platform that allows artists to set up on-demand merchandise stands for live shows, eliminating the need for upfront inventory and fulfillment. Fans can browse and purchase exclusive items through the app before, during, or after events, ensuring a seamless shopping experience without the hassle of long lines or sold-out items.
Funding
$323.5K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
For artists, managing merchandise for live shows often involves significant upfront costs for inventory, logistical challenges in transportation and setup, and the risk of unsold stock. Fans attending live events face long lines, limited selection, and the disappointment of items selling out before they have a chance to purchase them.
Solution
Hawkr provides a platform for artists to offer on-demand merchandise to fans at live shows, eliminating the need for physical inventory and simplifying the sales process. Artists can create exclusive merchandise designs for specific events or ongoing collections, which are then produced and fulfilled only when a fan makes a purchase. Fans can browse and buy merchandise through the Hawkr app or online before, during, or after the show, avoiding lines and ensuring they can secure the items they want. Hawkr handles all production and fulfillment, delivering the merchandise directly to the fan's doorstep.
Target Audience
Hawkr targets music artists and their fans, specifically those looking for a more sustainable and convenient way to manage and purchase merchandise at live events.
Features
- Digital merch stands for artists, customizable for each show or tour
- On-demand production and fulfillment, eliminating upfront inventory costs and waste
- Geo-location or passcode-based unlocking of show-exclusive merchandise designs
- Mobile app for fans to browse and purchase merchandise
- Eco-friendly printing process that uses less water, energy, and toxins compared to traditional methods
- Integration with EarthPercent, donating 1% of revenues to climate crisis action