This startup manufactures handmade, plant-based mattresses that provide chiropractic support while utilizing sustainable materials. By employing a direct-to-consumer model, the company eliminates traditional retail costs, allowing customers to access luxury mattresses at more affordable prices.
Funding
$780K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many mattresses lack adequate support and use unsustainable materials, leading to discomfort, poor spinal alignment, and environmental concerns. Traditional retail models also inflate prices, making high-quality, supportive mattresses less accessible to consumers.
Solution
Haven Sleep Co offers handmade mattresses using plant-based and eco-friendly materials, designed to provide chiropractic support and pressure relief. By employing a direct-to-consumer sales model, Haven Sleep Co eliminates retail markups, offering luxurious, handcrafted mattresses at more affordable prices. The mattresses feature natural Talalay latex, cooling gel layers, and soy-based foams for enhanced comfort and temperature regulation. Customers can select from various firmness options and customize their mattress to suit their individual sleep preferences.
Target Audience
The primary target audience includes individuals seeking supportive, comfortable, and eco-friendly mattresses, particularly those with back pain or specific sleep preferences, as well as environmentally conscious consumers.
Features
- Hand-crafted construction using sustainable, plant-based materials
- Natural Talalay latex layer for pressure relief and responsiveness
- Cooling gel-infused layers to regulate temperature and wick away moisture
- Soy-based foams for durability and eco-friendly comfort
- Customizable firmness options to accommodate different sleep styles (Classic Firmness and Advanced Pressure Relief)
- Zoned alignment layer made from high-density NaturFoam to ensure even weight distribution and proper spinal alignment
- 1200 individually wrapped pocket coils for robust support and motion isolation (available in hybrid models)
- 1200 micro coils in the pillowtop for targeted pressure relief (available in LUX Pillowtop Hybrid)
- CertiPUR-US certified, ensuring mattresses are free from harmful chemicals and off-gassing
- 100-night sleep trial and 10-year warranty