This platform connects conscious shoppers with fashion brands that have verified sustainability claims. It provides insight-based sustainability scores and tags based on material impact, energy use, and environmental footprint. The service builds trust by validating brand and product-level metrics, enabling confident, values-aligned purchasing decisions.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers face significant challenges in identifying genuinely sustainable fashion due to pervasive greenwashing and a lack of transparent, verifiable data. This opacity makes it difficult for shoppers to make informed purchasing decisions aligned with their values, leading to distrust and confusion in the market.
Solution
Have It SUST. provides a curated e-commerce platform that addresses the complexity of sustainable fashion by offering clear, data-backed impact scores for brands and products. The platform cuts through greenwashing by evaluating brands across five key areas: materials, supply chain practices, labor ethics, carbon impact, and packaging, using a scoring system grounded in documentation and measurable criteria. This enables consumers to confidently discover and compare fashion items based on verified sustainability performance, facilitating conscious purchasing. Furthermore, the platform's backend capabilities and APIs are designed to align with emerging regulatory requirements like the CSRD and DPP, providing brands with operational infrastructure for compliance and transparent reporting.
Target Audience
The primary customers are conscious consumers seeking to make ethical purchasing decisions in the fashion industry, as well as fashion brands aiming to demonstrate verifiable sustainability compliance and transparency to their customer base.
Features
- Five-pillar scoring system evaluating performance across people, planet, animals, circularity, and transparency.
- Brand-level and product-specific impact scores derived from structured documentation, supplier audits, labor policies, material certifications, and packaging data.
- API integrations to embed verified sustainability scores across external retailer websites, product listings, and brand storefronts.
- Backend capabilities designed to align with regulatory frameworks such as the Corporate Sustainability Reporting Directive (CSRD) and Digital Product Passport (DPP).
- A curated marketplace featuring only brands that meet rigorous, verified sustainability standards.
- Personalized fashion mood boards tailored to user values, style, and budget.
- Community features for sharing tips, reviews, and conscious recommendations.