Hashting provides a cloud‑based platform that links omnichannel promotional activations—such as SMS, WhatsApp, Messenger, QR codes, and on‑pack triggers—to real‑time purchase transactions. The solution captures first‑party opt‑ins and transaction data, then delivers interactive dashboards that attribute sales to specific campaigns for marketers and finance teams. It includes a drag‑and‑drop journey builder, API/webhook integrations, and GDPR‑compliant data security.
Funding
Funding not disclosed
Founders
Product
Problem
Brands allocate significant budgets to consumer promotions but often cannot directly attribute sales to specific campaigns, leaving finance and marketing teams with a “black box” that hampers ROI assessment and budget justification.
Solution
Hashting provides a cloud‑based promotion platform that links each marketing activation to the shopper’s purchase event in real time. The system builds omnichannel consumer journeys—leveraging SMS, WhatsApp, Messenger, in‑store QR codes, and on‑pack triggers—to capture first‑party data at the point of engagement and at checkout. Captured data are streamed to a secure analytics layer that matches promotion identifiers with transaction records, delivering instant dashboards that show who bought what, where, when, and why. Marketers can therefore quantify conversion drivers, optimize spend across channels, and present verifiable proof of performance to finance stakeholders while remaining fully GDPR‑compliant.
Target Audience
The primary customers are brand marketers and finance teams in FMCG, pharma, household goods, and consumer electronics companies that run multi‑channel promotional campaigns and need measurable sales attribution.
Features
- Drag‑and‑drop journey builder for creating 100% GDPR‑compliant omnichannel flows across SMS, WhatsApp, Messenger, social ads, in‑store QR codes, and on‑pack activations
- Real‑time data pipeline that captures shopper opt‑ins, coupon redemptions, cashback claims, and purchase transactions, linking each event to the originating promotion ID
- Interactive analytics dashboard with live conversion funnels, channel‑level performance metrics, and drill‑down reports on purchase frequency, basket size, and geographic distribution
- API and webhook integrations for seamless connection to CRM, e‑commerce platforms, POS systems, and first‑party data warehouses
- Built‑in engagement tools such as digital coupons, loyalty rewards, free‑sample distribution, and gamified win mechanics that can be triggered via messaging apps without requiring a dedicated consumer app
- End‑to‑end encryption and role‑based access controls to ensure data privacy and compliance with GDPR and industry security standards
- Global coverage with localized number provisioning and language support across Europe, Latin America, Africa, Australia, and the United States