Gifted streamlines product seeding campaigns for brands by automating creator discovery and outreach. The platform centralizes communication, product shipment, and campaign tracking, enabling efficient acquisition of authentic user-generated content.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle with the manual, time-consuming process of identifying and engaging relevant content creators for product seeding campaigns. This often leads to inefficient user-generated content (UGC) acquisition, fragmented communication, and difficulty in tracking campaign performance.
Solution
Gifted provides a streamlined platform for brands to execute contra gifting campaigns, connecting them with a diverse community of content creators. The platform automates the discovery and outreach process, allowing brands to list campaigns and receive applications from creators interested in their products. Communication, product shipment details, and campaign updates are managed within a centralized dashboard, eliminating the need for manual tracking via spreadsheets or direct messages. This integrated approach enhances efficiency and facilitates the acquisition of authentic UGC.
Target Audience
The primary users are brands and marketing agencies seeking to scale their influencer marketing efforts, particularly for product seeding and UGC generation.
Features
- Automated influencer discovery engine with demographic and interest-based matching algorithms.
- Campaign creation interface for defining product offerings, deliverables, and target creator profiles.
- Centralized communication hub for direct messaging between brands and creators, including shipment and order updates.
- Creator application management system, allowing brands to review profiles, engagement metrics, and past reviews before selection.
- Integrated content tracking to monitor posts and performance within the platform.
- Optional content licensing capabilities for brands to utilize UGC in paid advertising and marketing channels (available on Pro/Pro+ plans).
- Shopify integration for streamlined product fulfillment and inventory management.
- Creator rating and review system to ensure quality and accountability within the marketplace.