About Gifted

Gifted streamlines product seeding campaigns for brands by automating creator discovery and outreach. The platform centralizes communication, product shipment, and campaign tracking, enabling efficient acquisition of authentic user-generated content.

<problem> Brands struggle with the manual, time-consuming process of identifying and engaging relevant content creators for product seeding campaigns. This often leads to inefficient user-generated content (UGC) acquisition, fragmented communication, and difficulty in tracking campaign performance. </problem> <solution> Gifted provides a streamlined platform for brands to execute contra gifting campaigns, connecting them with a diverse community of content creators. The platform automates the discovery and outreach process, allowing brands to list campaigns and receive applications from creators interested in their products. Communication, product shipment details, and campaign updates are managed within a centralized dashboard, eliminating the need for manual tracking via spreadsheets or direct messages. This integrated approach enhances efficiency and facilitates the acquisition of authentic UGC. </solution> <features> - Automated influencer discovery engine with demographic and interest-based matching algorithms. - Campaign creation interface for defining product offerings, deliverables, and target creator profiles. - Centralized communication hub for direct messaging between brands and creators, including shipment and order updates. - Creator application management system, allowing brands to review profiles, engagement metrics, and past reviews before selection. - Integrated content tracking to monitor posts and performance within the platform. - Optional content licensing capabilities for brands to utilize UGC in paid advertising and marketing channels (available on Pro/Pro+ plans). - Shopify integration for streamlined product fulfillment and inventory management. - Creator rating and review system to ensure quality and accountability within the marketplace. </features> <target_audience> The primary users are brands and marketing agencies seeking to scale their influencer marketing efforts, particularly for product seeding and UGC generation. </target_audience> <revenue_model> Revenue is generated through a tiered subscription model for brands, with plans including Basic (A$99/month), Grow (A$149/month), Pro (A$349/month), and Pro+ (A$449/month), offering varying levels of campaign management and features. Annual billing options provide a discount. </revenue_model>

What does Gifted do?

Where is Gifted located?

Gifted is based in Sydney, Australia.

When was Gifted founded?

Gifted was founded in 2021.

Location

Sydney, Australia

Founded

2021

Employees

12 employees

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Gifted

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Executive Summary

hashgifted.com 700+

Founded 2021 – Sydney, Australia

Funding

No funding information available.

Team (10+)

No team information available.

Company Description

Problem

Brands struggle with the manual, time-consuming process of identifying and engaging relevant content creators for product seeding campaigns. This often leads to inefficient user-generated content (UGC) acquisition, fragmented communication, and difficulty in tracking campaign performance.

Solution

Gifted provides a streamlined platform for brands to execute contra gifting campaigns, connecting them with a diverse community of content creators. The platform automates the discovery and outreach process, allowing brands to list campaigns and receive applications from creators interested in their products. Communication, product shipment details, and campaign updates are managed within a centralized dashboard, eliminating the need for manual tracking via spreadsheets or direct messages. This integrated approach enhances efficiency and facilitates the acquisition of authentic UGC.

Features

Automated influencer discovery engine with demographic and interest-based matching algorithms.

Campaign creation interface for defining product offerings, deliverables, and target creator profiles.

Centralized communication hub for direct messaging between brands and creators, including shipment and order updates.

Creator application management system, allowing brands to review profiles, engagement metrics, and past reviews before selection.

Integrated content tracking to monitor posts and performance within the platform.

Optional content licensing capabilities for brands to utilize UGC in paid advertising and marketing channels (available on Pro/Pro+ plans).

Shopify integration for streamlined product fulfillment and inventory management.

Creator rating and review system to ensure quality and accountability within the marketplace.

Target Audience

The primary users are brands and marketing agencies seeking to scale their influencer marketing efforts, particularly for product seeding and UGC generation.

Revenue Model

Revenue is generated through a tiered subscription model for brands, with plans including Basic (A$99/month), Grow (A$149/month), Pro (A$349/month), and Pro+ (A$449/month), offering varying levels of campaign management and features. Annual billing options provide a discount.