The startup offers an online grocery application that enables users to order seasonal fresh fruits and vegetables for home delivery. By providing a user-friendly platform, the service addresses the challenge of accessing high-quality produce conveniently and affordably.
Funding
$7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers face challenges in accessing fresh, high-quality fruits, vegetables, and meats due to limited availability, inconvenient shopping experiences, and concerns about product sourcing. Traditional grocery shopping can be time-consuming, and the quality of produce may vary significantly depending on the store and season.
Solution
Haseel provides a mobile application that streamlines the procurement of fresh produce, meats, and other grocery items directly from local farms to consumers' doorsteps. The platform offers a user-friendly interface for browsing a wide selection of seasonal products, placing orders, scheduling deliveries, and making payments. Haseel partners with local farms to source high-quality produce, ensuring freshness and supporting local agriculture. The company utilizes refrigerated vehicles to maintain product integrity during transportation, and offers convenient delivery options, including same-day and scheduled deliveries.
Target Audience
Haseel primarily targets health-conscious consumers and families who value convenience and access to fresh, locally sourced produce and meats.
Features
- Mobile application for iOS and Android platforms
- Wide selection of fresh fruits, vegetables, and meats sourced from local farms
- Automated packaging in company-owned facilities
- Real-time order tracking and delivery updates
- Multiple payment options
- Option for a yearly subscription for free deliveries
- Option to schedule or reschedule delivery times
- Pre-made boxes with essential grocery items