Harpuun provides pipeline targeting software that enables B2B sales teams to identify and influence key decision-makers throughout long sales cycles. By leveraging data integration with CRM systems, Harpuun helps teams surface relevant content and engage with potential clients effectively, resulting in shorter sales cycles and increased deal closures.
Funding
$2.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
B2B sales teams often struggle to identify and influence key decision-makers during long and complex sales cycles, leading to stalled deals and lost revenue. Lack of visibility into the internal dynamics of target companies makes it difficult to deliver the right content to the right people at the right time.
Solution
Harpuun provides a pipeline targeting software that enables B2B sales teams to identify and engage key decision-makers and influencers throughout each stage of the sales cycle. The platform integrates with CRM systems to surface relevant content and deliver targeted information to potential clients, addressing objections and concerns proactively. By amplifying sales touchpoints and providing insights into prospect engagement, Harpuun helps sales teams accelerate deals and increase closure rates. The software allows sales teams to take control over which companies are on their top list making targeting and efforts highly effective.
Target Audience
Harpuun is designed for B2B sales teams that manage long and complex sales cycles and seek to improve their targeting and engagement strategies.
Features
- Integration with CRM systems to leverage existing customer data
- AI-powered content surfacing to deliver relevant information at each sales stage
- Identification of key decision-makers and influencers within target companies
- Pipeline targeting to maximize exposure on actively pursued companies
- Data-driven insights into prospect engagement to optimize sales strategies
- Real-time monitoring of prospect interactions with targeted content