Harmo offers a drive-to-store platform that connects online discovery with in-store conversion for businesses with physical locations. It optimizes local search visibility and manages customer interactions across the entire journey, from initial engagement to post-visit feedback, to increase foot traffic and gather actionable insights.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses struggle to convert online interest into in-store foot traffic, leading to missed revenue opportunities. Managing customer interactions across the entire journey, from initial search to post-purchase feedback, is fragmented and inefficient. This disconnect hinders local search visibility and the ability to gather actionable customer insights for improving the physical retail experience.
Solution
Harmo provides a comprehensive drive-to-store platform designed to bridge the gap between online discovery and in-store conversion. The solution optimizes a business's digital presence to attract customers searching for products or services locally. It manages customer touchpoints throughout the purchase funnel, from initial online engagement to post-visit feedback collection. By centralizing review management and providing tools for customer insight analysis, Harmo aims to increase physical store traffic and enhance the overall customer experience.
Target Audience
Harmo targets businesses with physical locations, including retail chains, restaurants, and service providers, seeking to increase in-store customer volume and improve their local online presence.
Features
- Platform for managing online reputation and local SEO to improve search visibility.
- Tools for collecting and responding to customer reviews across multiple platforms.
- Post-purchase survey capabilities to gather customer feedback and measure satisfaction.
- Centralized inbox for managing and responding to reviews from various sources.
- Analytics dashboard to track key performance indicators related to online reputation and customer engagement.
- Features for optimizing Google Business Profile listings to enhance local search ranking.
- Capabilities for managing customer data and insights to inform in-store operational improvements.
- Integration options with existing business systems for streamlined data flow.