HardLaunch
HardLaunch is a self-service platform that transforms a single creator video into twenty localized versions featuring different digital twins, enabling brands to scale UGC content without additional filming. The platform supports eleven languages, preserves the original script and timing, and lets users preview costs before uploading. It also offers a managed agency service that combines human creators, automation accounts, and digital twins to drive installs and revenue for apps.
- Advertising Technology
- Artificial Intelligence
- AI Agents
- Creator / Creative Economy
- Marketing Technology
- Software Only
Funding
Founders
Product
Problem
Brands running paid social and organic campaigns quickly exhaust the performance of a single creator video, as audiences tire of seeing the same face and platforms flag duplicate content across multiple accounts. Sourcing, briefing, and paying additional creators for every new version is slow and expensive, making the creator the bottleneck in scaling content production.
Solution
HardLaunch provides a self-service platform that turns one source video into twenty distinct versions by recasting it with different digital twins and localizing it into eleven languages, while preserving the original product, script, and timing. Users upload a video that is already performing, and the platform generates new faces and optional background/outfit swaps that are indistinguishable from the original at full frame rate. The service quotes the job and shows the price before any upload, so users know costs upfront. For brands needing a full growth engine, HardLaunch also offers a managed agency program that combines hand-picked creators, weekly coaching, daily draft reviews, and proprietary automation and digital twin technology to scale organic and paid campaigns.
Target Audience
Primary customers are paid media buyers, UGC campaign managers, ecommerce brands, app founders, and creator teams who need to scale video content beyond what human creators can film.
Features
- Digital twin technology that recasts a single filmed take across multiple faces and outfits while keeping the original product, script, and timing intact
- Localization into eleven languages, including Korean, with full-frame-rate output that is visually indistinguishable from the source
- Instant job quoting that counts seconds of face time and displays the price before any file is uploaded
- Managed agency service with hand-sourced creators, weekly 1:1 coaching, daily draft reviews, and comment seeding for social proof
- Proprietary automation layer running 200 accounts and producing roughly 18,000 additional posts per month across four platforms
- Paid ad creative built from organic winning hooks, with full usage rights and weekly iteration based on spend data