Hivestack offers a Brand Lift Solution that utilizes a unified methodology to measure the impact of advertising campaigns across online and offline media, providing over 35 key performance indicators. This technology enables advertisers to optimize their strategies and maximize return on investment by delivering reliable, privacy-compliant data from a network of over 100,000 publishers.
Funding
$27.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Advertisers struggle to accurately measure the true impact of their campaigns across diverse online and offline media channels. The lack of a unified methodology and comprehensive key performance indicators (KPIs) makes it difficult to optimize strategies and maximize return on investment (ROI).
Solution
Hivestack offers a brand lift solution that provides a unified methodology to measure advertising campaign effectiveness across online and offline media. The platform delivers over 35 KPIs, offering insights into the entire marketing funnel, from awareness to loyalty. By leveraging a network of over 100,000 publishers and advanced AI-powered analytics, Hivestack enables advertisers to optimize their campaigns at every stage, maximize ROI, and gain a deeper understanding of their advertising impact. The solution provides reliable, privacy-compliant data, allowing for precise performance evaluation against industry benchmarks.
Target Audience
The primary target audience includes advertisers, media buyers, and publishers seeking to understand and improve the impact and ROI of their advertising campaigns across various media channels.
Features
- Measurement of over 35 KPIs across the entire marketing funnel.
- Support for online, offline, traditional, and emerging media channels.
- Availability in over 100 countries across all regions.
- Measurement capabilities with or without exposure data.
- Access to over 25,000 benchmarks by media, sector, and geographic area.
- AI-powered analytics to optimize campaigns and maximize ROI.
- Privacy-compliant data collection from a network of over 100,000 publishers.