Happierleads is a platform that identifies and qualifies B2B website visitors using a proprietary publisher network, enabling businesses to engage with potential customers through automated email campaigns. This tool addresses the challenge of converting anonymous web traffic into actionable leads, enhancing marketing effectiveness and increasing conversion rates.
Funding
Funding not disclosed
Founders
Product
Problem
Many B2B companies struggle to identify and engage with anonymous website visitors, missing opportunities to convert valuable traffic into qualified leads. Traditional methods often fail to provide accurate contact information and insights into visitor behavior, hindering effective sales and marketing efforts.
Solution
Happierleads is a B2B lead generation platform that identifies website visitors and provides tools to qualify and engage with them. By leveraging a proprietary publisher network, Happierleads reveals the companies and, in some regions, the individuals visiting a website, even when they are working remotely or using personal devices. The platform offers features to qualify leads based on behavioral and demographic filters, automate email campaigns, and enrich existing data via API, enabling businesses to convert more website traffic into sales opportunities.
Target Audience
Happierleads primarily targets B2B sales, growth, and marketing teams seeking to identify, qualify, and engage with website visitors to generate more leads and increase conversion rates.
Features
- Website visitor identification, revealing company and, in the US, individual contact information.
- AI-powered lead qualification using behavioral and demographic filters, along with custom AI prompts.
- Automated email drip campaigns to re-engage website visitors.
- Data enrichment API to enhance existing lead data.
- Database of over 180 million contacts and 60 million companies globally.
- Bot filtering to ensure high-quality lead data.
- GDPR and CCPA compliance.