HAND (Human & Digital) provides an interoperable talent ID framework that enables reliable verification of notable individuals and their digital replicas, ensuring compliance with consent-based regulations in the media supply chain. This technology addresses the challenges of deepfakes and the need for automated provenance verification, enhancing authenticity and legal monetization in the entertainment industry.
Funding
Funding not disclosed
Founders
Product
Problem
The proliferation of deepfakes and digital replicas poses a significant threat to the media industry, creating challenges in verifying the authenticity of talent and managing rights. Current media supply chains lack standardized methods for identifying and tracking talent, their digital representations, and fictional characters, leading to potential legal and monetization issues.
Solution
HAND (Human & Digital) offers an interoperable talent ID framework that provides a reliable method for verifying notable individuals and their digital replicas. This framework enables consent-based regulation compliance within the media supply chain, addressing the challenges posed by deepfakes and the increasing use of digital replicas. By automating provenance verification, HAND enhances authenticity and facilitates legal monetization for talent in the entertainment industry. The system leverages Digital Object Identifiers (DOIs) to create a standards-based approach to talent identification.
Target Audience
HAND's primary customers include media companies, entertainment studios, and talent management agencies seeking to automate talent identification, manage digital rights, and combat the spread of deepfakes.
Features
- Interoperable talent ID framework for real (legal & natural) persons, virtual counterparts, and fictional entities
- DOI-based ID registry authorized by the ISO-level DOI Foundation
- Automated provenance verification to combat deepfakes and ensure authenticity
- Support for consent-based digital replica management, aligning with emerging regulations
- API integrations with partners like Respeecher, BB Media, and SimplyTV
- Standards-based identification for interoperability across different media workflows