Hanasports provides a research and analytics platform that aggregates esports market data, audience metrics, and competitive intelligence. Its interactive dashboards and proprietary modeling tools deliver customized market reports, sponsorship valuation models, and benchmarking insights, helping teams, leagues, brands, and agencies make data‑driven decisions on sponsorship, marketing, and strategic planning.
Funding
Funding not disclosed
Founders
Product
Problem
Esports organizations and brands often lack reliable, data-driven insights into market size, audience behavior, and effective sponsorship strategies, making it difficult to allocate resources and grow their presence in a rapidly evolving industry.
Solution
Hanasports offers a research and analytics platform that aggregates industry data, audience metrics, and competitive intelligence specific to esports. The service delivers customized market reports, trend analyses, and sponsorship valuation models that help clients make informed decisions about investments, partnership opportunities, and content strategies. By combining quantitative data with expert commentary, Hanasports enables stakeholders to identify growth segments, benchmark performance, and optimize marketing spend across games, leagues, and regions.
Target Audience
Primary customers are esports teams, league operators, brands, and agencies seeking data-driven guidance for sponsorship, marketing, and strategic planning within the esports ecosystem.
Features
- Comprehensive esports market database covering viewership, demographics, and revenue streams across major titles and regions
- Interactive dashboards with real-time filters for audience segmentation, platform performance, and sponsor ROI calculations
- Proprietary modeling tools that estimate sponsorship value, brand exposure, and activation impact for specific events or teams
- Benchmarking reports that compare client performance against industry averages and top competitors
- Expert-written whitepapers and case studies that translate data insights into actionable marketing and partnership recommendations