The startup operates a personalized mobile messaging platform that captures real purchase intent data from shoppers, enabling retailers to convert in-store browsing into actionable insights. By transforming foot traffic into measurable data, the platform allows clients to retarget customers using offline metrics that replicate online marketing strategies.
Funding
$500K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brick-and-mortar retailers struggle to capture shopper intent data, leading to difficulties in understanding customer behavior and personalizing marketing efforts. The inability to track which specific products attract a shopper's interest before a purchase decision results in lost opportunities for targeted engagement and sales recovery.
Solution
Hafta Have provides an SMS-based platform that enables retailers to identify and engage with shoppers based on the specific products they view in-store. By capturing real-time, pre-purchase intent data, the platform allows retailers to send automated, personalized text messages featuring the items a shopper considered. This approach helps recover store abandonment, drive foot traffic, and increase both in-store and online sales through targeted incentives and product-specific messaging. The platform integrates with existing product feeds and requires no additional hardware or app downloads for the customer.
Target Audience
The primary target audience is brick-and-mortar retailers seeking to improve customer engagement, recover lost sales, and gain deeper insights into in-store shopper behavior.
Features
- Real-time shopper-level data capture on in-store product interest
- Automated SMS messaging triggered by specific product views
- Integration with existing product feeds for seamless setup
- Personalized messaging with product details and incentives
- Offline-to-online attribution tracking to measure campaign ROI
- Dashboard for insights into shopper behavior and product trends
- Shopify POS integration for abandoned checkout and shipment notifications