Haelixa utilizes patented DNA technology to mark and trace raw materials throughout the supply chain, ensuring product authenticity and compliance with due diligence regulations. This solution addresses the lack of transparency in supply chains, mitigating risks associated with material substitutions, counterfeits, and regulatory non-compliance.
Funding
Funding not disclosed
Founders
Product
Problem
Current supply chains lack transparency, making it difficult to verify the origin, authenticity, and ethical production of raw materials. This opacity creates risks of material substitution, counterfeiting, and non-compliance with due diligence regulations, undermining consumer trust and brand integrity.
Solution
Haelixa provides a DNA-based traceability solution that marks raw materials at the source with a unique DNA sequence, enabling forensic verification at any point in the supply chain. This technology ensures that materials can be traced from origin to finished product, confirming authenticity, origin, and adherence to ethical and sustainability standards. The DNA markers are integrated directly into the materials, providing a tamper-proof and versatile solution applicable to various industries, including textiles, precious metals, and gemstones. By offering forensic, neutral data, Haelixa empowers brands to substantiate product claims, comply with regulations, and differentiate their products with verified storytelling.
Target Audience
Haelixa's primary customers include brands, manufacturers, and retailers in the textile, precious metal, and gemstone industries seeking to enhance supply chain transparency, ensure product authenticity, and comply with sustainability regulations.
Features
- Patented DNA marking technology that uniquely identifies raw materials at the source
- Forensic testing based on PCR to verify the presence and authenticity of the DNA marker at any stage of the supply chain
- Tamper-proof marking solution that integrates DNA directly into the material, ensuring it remains detectable throughout processing
- Customizable DNA markers that can differentiate between specific producers, manufacturers, or batches
- Versatile application methods, including spraying, that do not alter the properties of the marked material
- Third-party verification to ensure data robustness and prevent system manipulation
- Traceability across various industries, including textiles, precious metals, gemstones, and food
- Support for compliance with supply chain due diligence and anti-greenwashing regulations