HadsUp is an online marketplace that connects out-of-home advertisers with available advertising spaces, utilizing AI technology to provide real-time audience analytics, including viewer demographics and engagement metrics. This platform addresses the challenge of finding and optimizing advertising locations by enabling advertisers to search for ad spots based on specific criteria and campaign dates.
Funding
$700K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Out-of-home (OOH) advertisers face challenges in efficiently locating and securing suitable advertising spaces. Traditional methods lack real-time data on audience demographics and engagement, hindering campaign optimization and ROI.
Solution
HadsUp is an online marketplace that connects advertisers with available OOH advertising spaces, leveraging AI to provide real-time audience analytics. The platform enables advertisers to search for ad spots based on specific criteria, such as location and campaign dates, and gain insights into viewer demographics, attention time, and impressions. HadsUp's AI-powered screens capture and analyze viewer details, providing instant data updates to optimize ad performance. This allows for more targeted and effective campaigns, improving engagement and maximizing advertising spend.
Target Audience
The primary target audience includes out-of-home advertisers seeking to optimize their campaigns with real-time audience data and OOH location owners looking to rent out their advertising spots.
Features
- Online marketplace connecting advertisers with OOH advertising spaces
- AI-powered screens providing real-time audience analytics
- Search functionality for ad spots based on location and campaign dates
- Viewer demographics analysis, including age and gender detection
- Attention vs. dwell time tracking
- Impression measurement
- Data shareable with multiple endpoints
- Face blurring for privacy