Habit is a technology provider that offers an insurance distribution platform enabling non-insurance brands to integrate insurance products into their existing customer journeys through APIs and white-label solutions. This platform allows insurers to access new sales channels while providing distributors with management tools and analytics to enhance their sales efficiency.
Funding
$2.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CDPAFounders
Product
Problem
Many non-insurance brands struggle to offer relevant insurance products to their customers due to the complexities of insurance integration and regulatory requirements. Insurers face challenges in reaching new customer segments through traditional distribution channels, limiting their market penetration.
Solution
Habit provides an insurance distribution platform that enables non-insurance brands to seamlessly integrate insurance products into their existing customer journeys. Through APIs, white-label solutions, and pre-made plugins, Habit allows distributors to cross-sell insurance policies that complement their core offerings. The platform also provides insurers with access to new sales channels and affinity partners, expanding their reach without requiring extensive IT integration. Habit offers management tools and analytics dashboards for both distributors and insurers to monitor performance, optimize product offerings, and track revenue generation.
Target Audience
Habit's primary customers include non-insurance brands with established customer bases seeking to enhance their offerings with insurance products, as well as insurance carriers looking to expand their distribution network through affinity and embedded channels.
Features
- API integration for personalized insurance distribution within existing customer journeys
- White-label solutions including pre-made native mobile apps and webviews
- Plugin solutions compatible with multiple e-commerce platforms for optimal shop integration
- Business Rules Engine for insurers to visually design complex logic for quoting, pricing, and underwriting
- Management tools and analytics dashboards for monitoring transaction reports, statistics, and performance
- Pre-made landing page templates to showcase product information and facilitate subscriptions
- End-to-end insurance journey available on API, covering subscription, claims, policy documents, and payments