Habit Money
Habit Money is a daily text-message-based financial coaching service that helps users build money mindfulness in about one minute per day. The service applies psychology-based behavior-change science, similar to weight management programs, to help users naturally spend less and save more. Users report an average of $3,000 saved in their first 90 days, with access to human money coaches for personalized guidance.
- Financial Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Many people struggle to improve their financial habits because they only think about money at the end of the month, when it is too late to change daily spending decisions. Financial stress from credit card debt, student loans, or living paycheck to paycheck can keep people from living the life they want, and traditional budgeting tools fail to create lasting behavioral change.
Solution
Habit Money provides a daily text-message-based service that makes money mindfulness a daily habit, helping users naturally spend less, save more, and feel better about their finances. The approach is grounded in the same psychology used in weight management and personal training, recognizing that financial health requires daily choices aligned with long-term goals. Users spend about one minute per day engaging with the service, which is designed to be simple enough to sustain as a habit. The platform also offers access to human money coaches for users who need help broaching financial conversations or addressing deeper spending patterns.
Target Audience
Primary users are individuals experiencing financial stress, preparing for major life changes like marriage or home buying, or feeling overwhelmed by their finances and seeking a simple, sustainable way to improve their money habits.
Features
- Daily text-message check-ins that build money mindfulness in about one minute per day
- Psychology-based methodology modeled on proven behavior-change science from weight management and personal training
- Access to human money coaches for personalized guidance, including help facilitating money conversations with partners
- Educational content including the SAFE method framework (Speak your truth, Agree to a plan, Follow the agreement, Establish an emergency response plan) for productive money discussions
- Resources addressing common financial stressors such as credit card debt, student loans, sinking funds for non-monthly expenses, and major life transitions
- Strategies for breaking bad money habits, including defining your "why," adding friction to the spending process, and replacing habits with alternatives