Habbit Health and Nutrition develops clean, organic protein products, including whey and vegan options, that contain no thickeners, emulsifiers, or added sugars, providing up to 27g of protein per serving. The company addresses the demand for nutritious, low-calorie food alternatives by offering versatile protein shakes and snacks that support healthy lifestyles without compromising on taste.
Funding
$320K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers find it challenging to maintain a healthy diet due to the prevalence of processed foods high in sugars, unhealthy fats, and artificial additives. Existing protein products often contain undesirable ingredients like thickeners, emulsifiers, and added sugars, making it difficult for health-conscious individuals to find truly clean and nutritious options.
Solution
Habbit Health and Nutrition offers a range of clean, organic protein products designed to seamlessly integrate into daily routines, providing a convenient way to boost protein intake without compromising on health. Their product line includes whey and vegan protein options, as well as daily nutrition shakes and low-calorie ice creams, all formulated without thickeners, emulsifiers, added sugars, or artificial flavors. Habbit aims to make healthy eating accessible and enjoyable, offering versatile and delicious alternatives that support a balanced lifestyle. By focusing on clean ingredients and convenient formats like single-serve sachets, Habbit simplifies the process of incorporating nutritious choices into everyday life.
Target Audience
Habbit's primary target audience includes health-conscious individuals and families seeking convenient, nutritious food options, particularly those with annual household incomes above ₹20 lakh, who are looking for clean and healthy alternatives to traditional protein products and snacks.
Features
- Whey protein isolates available in various flavors and convenient single-serve sachets
- Plant-based protein options for vegan and vegetarian consumers
- Super Shakes containing essential fibers, vitamins, and minerals with zero added sugar
- Wise Creams, low-calorie ice creams with less than 50 calories per serving
- Products formulated without thickeners, emulsifiers, artificial flavors, or added sugars
- Membership program offering discounted prices, points for purchases, and exclusive referral codes
- Referral program providing discounts to new users and earning points for existing members