Habbits is an e-commerce platform that offers non-toxic oral health care products made from natural ingredients, specifically designed to eliminate harmful chemicals found in conventional dental hygiene items. The platform provides consumers with safe and effective alternatives that promote better oral health without the risks associated with traditional products.
Funding
Funding not disclosed
Founders
Product
Problem
Many conventional oral hygiene products contain harsh chemicals, artificial dyes, and cheap fillers that can be harmful to oral and overall health. Consumers are seeking safer, more natural alternatives for teeth whitening, cavity protection, and fresh breath.
Solution
Habbits provides a range of non-toxic oral care products formulated with natural ingredients to promote effective dental hygiene without the risks associated with traditional products. The product line includes teeth whitening powders, toothpaste, and mouthwash, all designed to be safe, vegan, and free of fluoride, SLS/SLES, and parabens. Habbits leverages ingredients like activated charcoal, nano-hydroxyapatite (n-HAp), and plant-based extracts to deliver whitening, remineralization, and anti-inflammatory benefits. The company focuses on creating a modern oral care routine with ethical, clean, and innovative products.
Target Audience
The primary target audience includes health-conscious consumers looking for natural, non-toxic alternatives to conventional oral care products for teeth whitening, cavity protection, and overall oral health.
Features
- Natural teeth whitening powders with charcoal and ylang-ylang mint
- Alcohol-free charcoal and spearmint mouthwash for whitening and breath freshening
- Sensitivity relief mouthwash with vanilla, hemp, and spearmint
- Toothpaste tablets with geranium and mint
- Wheat-straw toothbrushes with charcoal-infused soft bamboo bristles
- Copper tongue cleaners
- Products formulated without fluoride, SLS/SLES, or parabens
- Bundles designed for comprehensive oral care, including whitening and gum protection
- Products contain n-HAp (nano-hydroxyapatite) as a non-toxic fluoride alternative for remineralization
- Utilizes papain & bromelain enzymes for plaque removal