HABA offers a platform of AI agents that ingest a company’s brand assets, process documentation, and historical data to build a persistent contextual model, enabling automated execution of routine tasks across marketing, sales, finance, and operations. The agents integrate with enterprise tools such as Slack, Google Workspace, and Salesforce, run predefined workflows, and route results to human approvers while maintaining GDPR‑compliant, end‑to‑end encrypted security and auditability.
Funding
Funding not disclosed
Founders
Product
Problem
Companies often rely on fragmented AI tools that lack deep knowledge of their specific processes, requiring extensive manual setup and oversight for each department. This siloed approach limits automation, increases operational overhead, and hampers consistent execution of routine tasks across marketing, sales, finance, and operations.
Solution
HABA delivers a platform of business‑focused AI agents that first learn a company’s brand, products, customers, and internal workflows, then retain that context indefinitely. Expert agents—trained on real‑world domain specialists—operate across the organization’s existing technology stack (e.g., Slack, Drive, CRM, social platforms) to execute predefined workflows such as content creation, pipeline management, budget forecasting, and file organization. Users trigger a workflow, the AI performs the work, and a human reviewer approves the output, preserving control while reducing manual effort. All data reside on GDPR‑compliant, end‑to‑end encrypted infrastructure with per‑client isolation and full audit trails. The system continuously updates its agents to reflect evolving best practices, enabling departments to maintain high‑quality output without repetitive configuration.
Target Audience
The primary customers are mid‑size to large enterprises that need to automate routine, cross‑functional workflows in marketing, sales, finance, and operations while retaining oversight and data security.
Features
- Contextual learning engine that ingests brand assets, process documentation, and historical data to build a persistent company model
- Domain‑specific AI agents (marketing, sales, finance, operations) that generate drafts, proposals, forecasts, and file structures based on expert knowledge
- Seamless integration with common enterprise tools (Slack, Google Workspace, Salesforce, social media APIs) eliminating data silos
- Execute‑and‑approve workflow: AI runs the task, then routes results to a designated approver for validation before finalization
- Continuous agent updates driven by daily ingestion of industry best practices and regulatory changes
- Enterprise‑grade security: GDPR‑compliant hosting, end‑to‑end encryption, client‑isolated environments, and immutable audit logs
- Centralized dashboard for monitoring task status, performance metrics, and approval queues across all departments