GYST offers an agentic AI orchestration layer that converts real‑time social media intent into secure, automated transactions. By integrating with existing payment and e‑commerce systems via APIs, it lets banks, merchants, and fintech platforms capture influencer‑driven demand without building new storefronts, delivering a seamless “ask‑and‑done” commerce experience.
Funding
Funding not disclosed
Founders
Product
Problem
Social media platforms generate massive consumer intent, but existing e‑commerce and financial infrastructures cannot directly capture this attention-driven demand into completed transactions, leading to lost revenue and fragmented purchase journeys.
Solution
GYST provides an agentic AI orchestration layer that translates real‑time social intent into secure, automated settlement flows. By embedding AI agents within the attention economy, the platform enables financial networks, merchants, and banks to tap into influencer‑driven demand signals without building new storefronts. The system captures purchase cues from social interactions, validates payment details, and executes transactions through existing payment rails, delivering a seamless “ask‑and‑done” experience. GYST’s infrastructure operates as an operating system for commerce, enhancing the value of current e‑commerce and banking stacks while focusing on the talent side of the market.
Target Audience
Primary customers are financial networks, banks, and merchants seeking to monetize influencer‑driven social intent, as well as talent agencies and influencers who act as demand generators for commerce.
Features
- AI-driven intent detection that monitors social media signals to identify purchase opportunities
- Automated settlement engine that securely routes transactions through existing payment networks
- API layer that integrates with merchant, bank, and fintech platforms without replacing their storefronts
- Talent‑focused tools that expose influencer demand data to merchants and financial institutions
- Scalable orchestration architecture designed to handle high‑volume, real‑time social commerce flows