Gutsy AI
Gutsy provides AI-driven lookalike audience testing that replaces opinion-based surveys with behavioral insights, letting brands validate product concepts, packaging, pricing, and campaigns in minutes. The platform scores every product, campaign, and brand in a category against one consistent framework, with each metric accompanied by actionable reasoning. It is used by consumer-goods teams to accelerate innovation launches, such as new craft-beer flavors.
- Data & Analytics
- Artificial Intelligence
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
For 100 years, the market research industry has been built on asking people what they would do, which produces opinions rather than facts, collected nowhere near the moment of actual decision. By the time fieldwork and analysis are finished, the answer is weeks or months old and only looks backwards, leaving brands with slow, unreliable guidance for product, packaging, and campaign decisions.
Solution
Gutsy starts from observed behavior instead of stated opinion, using what people actually buy, choose, and say when no one is asking. AI-lookalike audiences built on that behavioral record score every product, campaign, and brand in a category against one consistent framework, delivering answers in minutes rather than months. Each metric arrives with the reasoning behind it, so teams do not need to take results on trust. Once a category is scored, it answers every question asked of it afterwards, enabling rapid iteration on concepts, packs, claims, prices, and campaigns.
Target Audience
Primary users are consumer-goods teams, including creative and innovation departments, who need fast, behavior-based validation for product concepts, packaging, pricing, and campaigns before launch.
Features
- AI-lookalike audiences constructed from observed purchasing and choice behavior, not survey responses
- Consistent scoring framework applied across all products, campaigns, and brands within a category
- Category reports that benchmark a brand's listings against the full competitive set, not hand-picked comparisons
- Audience-specific lenses (e.g., Wellness Warriors, Finance District, Commuter Belt Couples) that reveal different purchase motivations
- Every score accompanied by explanatory reasoning, including illustrative audience quotes and emotional resonance ratings out of 10
- Rapid iteration workflow: test, get answers in minutes, refine, and ask again