The startup offers a financial application that provides real-time monitoring of investment performance through tools such as profitability tracking, market quotes, and analytical indicators. This application simplifies the investment process, making it accessible and cost-effective for users looking to engage with various financial instruments.
Funding
$2.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

GFFounders
Product
Problem
Many individual investors lack access to sophisticated tools for real-time investment monitoring and analysis, making it difficult to track portfolio performance and make informed decisions. Existing solutions often involve high brokerage fees or require a minimum deposit, creating barriers for new or smaller investors.
Solution
Guru offers a mobile application designed to provide individual investors with commission-free access to investment tools and real-time portfolio tracking. The app allows users to buy and sell stocks, ETFs, BDRs, and FIIs with just a few clicks, eliminating the complexities and costs associated with traditional brokerage accounts. Guru's "Carteira Inteligente" (Intelligent Portfolio) feature suggests investments based on the user's risk profile and automates the investment process, simplifying diversification and long-term investing. The application also provides access to market news, asset details, and real-time data, empowering users to make informed investment decisions.
Target Audience
The primary target audience includes beginner to intermediate individual investors in the Brazilian market seeking a user-friendly, cost-effective platform for managing their investments and accessing real-time market data.
Features
- Commission-free trading of stocks, ETFs, BDRs, and FIIs
- "Carteira Inteligente" feature for automated investment suggestions based on risk profile
- Real-time tracking of portfolio performance across multiple brokerages
- Access to market news, asset details, and fundamental indicators
- Interactive charts and graphs for visualizing investment performance
- Integration with Genial Investimentos for trade execution and custody
- Portfolio diversification across various asset classes through ETFs
- Customizable risk levels to align with individual investment strategies