Gumband provides a Node.js-based SDK that enables developers to connect and manage both electromechanical and digital components of interactive spaces through a secure, cloud-based dashboard. This platform reduces exhibit development time and maintenance costs by offering real-time control and insights into user engagement, enhancing the effectiveness of experiential marketing.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to measure the ROI of in-person experiential marketing campaigns due to a lack of real-time data and unified control over diverse electromechanical and digital components within interactive spaces. Integrating physical and digital elements often requires complex, time-consuming development and ongoing maintenance.
Solution
Gumband offers a platform that enables brands to connect, control, and measure interactive spaces in real time, transforming physical experiences into measurable marketing assets. The platform provides a unified user interface to manage diverse technologies, track user engagement, and optimize in-person activations. By capturing privacy-conscious presence data, Gumband delivers insights into spatial popularity and guest interaction, allowing brands to build "IRL" experiences into their omnichannel marketing strategies. The platform's Node.js-based SDK simplifies the integration of electromechanical and digital components, reducing development time and maintenance costs.
Target Audience
Gumband's primary customers are brands and marketing agencies seeking to enhance the effectiveness and measurability of their experiential marketing campaigns.
Features
- Unified UI for real-time control of interactive spaces
- Node.js-based SDK for connecting electromechanical and digital components
- Privacy-conscious presence sensor capturing passive impressions without PII
- Out-of-the-box metrics for understanding impact and guest interaction
- Real-time tracking and optimization of in-person activations
- Insights designed for understanding in-person engagement and spatial popularity
- Cloud-based dashboard for secure management and control