The startup offers a proprietary technology platform that enhances patient engagement through structured workflows, predictive analytics, and data gathering, enabling patients to navigate their healthcare journey more effectively. By building peer-to-patient relationships, the platform addresses non-clinical and clinical barriers, ultimately reducing hospital readmissions and improving health outcomes.
Funding
$15.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Healthcare providers and payers face challenges in ensuring patients adhere to care plans and follow-up appointments, leading to increased readmissions, higher costs, and poorer health outcomes. Traditional patient engagement methods often fail to address the underlying non-clinical barriers that prevent patients from actively participating in their care.
Solution
Guideway Care offers an evidence-based patient activation platform that combines AI-powered technology with human guidance to address both clinical and non-clinical barriers to patient adherence. The platform uses a proprietary Motivational Patient Guidance (MPG) framework, incorporating behavioral economics, social psychology, and motivational interviewing techniques, to personalize patient interactions. Trained Patient Activation Agents (PAA) and Guides (PAG) work with patients to resolve issues related to social determinants of health (SDoH), improve appointment adherence, and ensure patients take the necessary steps to manage their health. By integrating with existing EHR/EMR systems, Guideway Care aims to improve patient outcomes, reduce costs, and enhance efficiency for hospitals, health systems, and risk-bearing organizations.
Target Audience
Guideway Care primarily serves hospitals and health systems, risk-bearing entities (payers, ACOs, bundled payment providers), strategic specialties (oncology, orthopedics, bariatrics, women’s health, and chronic care management), Federally Qualified Health Centers (FQHCs), and medical device manufacturers.
Features
- AI-powered platform that identifies and addresses non-clinical and clinical barriers to patient care
- Motivational Patient Guidance (MPG) framework that personalizes patient interactions using behavioral science
- Trained Patient Activation Agents (PAA) and Guides (PAG) who provide personalized support and guidance
- Integration with existing EHR/EMR systems for seamless data exchange and workflow management
- Proactive identification and resolution of social determinants of health (SDoH)
- Multi-channel communication capabilities, including phone calls, SMS, and email
- Predictive analytics to identify patients at risk of non-adherence or readmission
- Reporting and analytics dashboards to track patient engagement and outcomes