Guideline offers a customizable 401(k) retirement plan platform that integrates with payroll systems to streamline plan management for businesses of all sizes. By minimizing administrative fees and providing automated investment portfolios, Guideline helps companies efficiently manage employee retirement savings while reducing costs.
Funding
$200M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.




GAFounders
Product
Problem
Many businesses, especially small to medium-sized ones, find it challenging to offer and manage 401(k) retirement plans due to high administrative costs, complex compliance requirements, and the need for seamless integration with payroll systems. Traditional 401(k) plans often come with hidden transaction fees and charges for services like rollovers and distributions, further eroding employee savings.
Solution
Guideline provides a streamlined, technology-driven 401(k) platform designed to simplify retirement plan management for businesses. The platform integrates with various payroll providers to automate contributions and employee enrollment, reducing administrative overhead. Guideline offers transparent, low-cost investment options and eliminates transaction fees, ensuring more of the savings go towards employee retirement. The platform also handles compliance testing and government filings, relieving businesses of these complex tasks.
Target Audience
Guideline targets small to medium-sized businesses (SMBs) looking for an affordable and easy-to-manage 401(k) retirement plan solution, as well as self-employed individuals and accountants/advisors managing client benefit plans.
Features
- Integration with popular payroll providers such as Gusto, QuickBooks, Paylocity, and Square for automated contributions and streamlined administration
- Automated compliance testing and government filings, including Forms 5500 and 1099-R
- 3(38) fiduciary services for investment portfolio management and fund selection
- 3(16) fiduciary services available for clients using eligible payroll providers, including calculation of corrections and signing/filing Form 5500
- Offers Safe Harbor, Traditional, and Starter 401(k) plan options to suit different business needs
- Mobile app for employees to set up, update, and manage their 401(k) accounts
- Personalized investment portfolios with low-cost funds
- Support for Traditional and Roth 401(k) contributions